My Choice Matters

My Choice Matters

What is this project about?

Isaac Asimov (1983) once said that a colleague may hold the solution to a difficult problem without even realizing it. As we face complex and uncertain sustainability issues that require input from and collaboration across multiple disciplines, it becomes increasingly important to effectively communicate scientific knowledge. However, this can be a challenging task, leaving many feeling helpless in the face of global challenges. That’s where we come in with our current work on global challenges related to climate change, animal welfare, and health and nutrition. Our team is dedicated to empowering individuals from lower socioeconomic backgrounds with evidence-based decision-making skills, enabling them to contribute to creating a healthier environment for themselves and others. Having backgrounds from climate change to animal welfare, health, nutrition, and education, we approach global challenges holistically, drawing from a diverse range of backgrounds and perspectives. Rather than a top-down approach, we strive to empower our target group through innovative communication strategies that they co-create with us. With our entrepreneurial mindsets and collaborative efforts with committed stakeholders, we aim to build a strong team and shape effective communication strategies for disseminating scientific knowledge that will make a real difference. Join us in our mission to bridge the gap between theory and practice, and communicate research findings for a better tomorrow.

Research team:

Yvette Baggen (WUR), Despoina Georgiou (UU), Mona Giersberg (UU), Gerbrand Koren (UU), Shauna O’Donovan (TU/e)

Get into contact

If you want to know more about this project or come into contact with the researchers working on this, you can e-mail Dr. Despoina Georgiou.

Contact info

d.georgiou [at]